Privacy Policy

Last update to this policy: July 7, 2004

Worldride Board Shop, LLC, trading as "East of Maui" is committed to protecting your privacy and giving you the most powerful yet secure online experience. You can visit most of our site without providing any information about yourself. But, sometimes we do need information from you to provide the East of Maui specific information that you request. This statement of privacy, then, explains the East of Maui data collection policy.

Collection of Your Personal Information

East of Maui will ask you when we need information that personally identifies you or allows us to contact you. This information is collected when you:

  1. Request additional information on a EAST OF MAUI product or service.
  2. Send a message to a particular unit within East of Maui.
  3. Request information on the EAST OF MAUI Partnership program.

Also, when you buy and install a new product, we may ask you to register your purchase electronically. When you do, we keep this registration information on file with any information you've already given us on previous visits to our website. This is considered your personal profile.

Use of Your Personal Information

We use your personal information for two main purposes:

We occasionally hire other companies to provide limited services on our behalf, including packaging, mailing and delivering purchases, answering customer questions about products or services, and sending postal mail.

We will provide those companies only the information they need to deliver the service, and they are prohibited from using that information for any other purpose.

Also, East of Maui will disclose your personal information, without notice, only if required to:

  1. conform to the edicts of the law or comply with legal process served on East of Maui or its website
  2. protect and defend the rights or property of East of Maui

Control of Your Personal Information

When you register, or otherwise give East of Maui personal information, EAST OF MAUI will not share that information with third parties without your permission, other than for the purposes stated above.

East of Maui may send out periodic e-mails informing you of technical service issues related to a product or service you requested. You will not be able to choose to unsubscribe to these mailings, as they are considered an essential part of how East of Maui provides valuable customer service and allows us to deliver the most current product updates to you.

Security of Your Personal Information

East of Maui strictly protects the security of your personal information. We carefully protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction.

Your personal information is never intentionally shared outside the company without your permission, except under conditions explained above. Inside the company, data is stored on password-controlled servers with limited access.

Whenever you send information to East of Maui through its website, the transaction is processed through a Secure Socket Layer (SSL). The SSL encrypts all user-sensitive information you input before it is sent to us. Furthermore, all of the customer data we collect is protected against unauthorized access.

Please remember that protection of your privacy begins with you. You are solely responsible for maintaining your secrecy, and you should always be careful and responsible whenever disclosing information online. Although we will use all reasonable efforts to safeguard the privacy of your personal information, transmissions made by means of the Internet cannot be made absolutely secure. Therefore, EAST OF MAUI assumes no liability for disclosure of data due to errors in transmission or unauthorized third parties.

Use of Cookies

To ensure we are publishing content customers need and want, East of Maui collects aggregated site-visitation statistics using cookies. We do not track individuals' use of the site.

When someone visits the site, a cookie is placed on the customer's machine, if the customer accepts cookies, or is read if the customer has visited the site previously.

If you choose to not have your browser accept cookies from the EAST OF MAUI website, you will be able to view the text on the screens. However, you will not experience a personalized visit nor will you be able to log on to customer support on the EAST OF MAUI website.

Changes to This Statement

East of Maui will occasionally update this privacy statement. When we do, we will also revise the "last updated" date at the top of this statement. For material changes to this statement, East of Maui will notify you by placing a prominent notification on its website.

Acceptance of Privacy Policy

By using the East of Maui site and services, you signify your acceptance of this Privacy Policy. If you do not agree or are not comfortable with any policy described in this Privacy Policy, you should discontinue use of the East of Maui website.

Contact Information

If you have questions or comments regarding the East of Maui Statement of Privacy, please contact us by email or postal mail.